Green River Distilling Co. will launch Green River Wheated Full Proof Bourbon, available in 25 markets.
Green River Wheated Full Proof is comprised of its signature wheated recipe (70% corn, 21% wheat, and 9% malted barley). With a suggested retail price of $49.99, Wheated Full Proof delivers bold character and barrel-strength intensity while keeping Green River’s hallmark of approachability and value.
“Wheated Full Proof is our way of giving fans a richer, more intense experience of the wheated bourbon they already love,” said Dan Callaway, Master Blender. “We kept the same mashbill and the same commitment to balance, then selected and blended barrels that truly shine at barrel strength. The result is a more robust expression that still drinks like Green River.”
Presented at a variable batch-proof ranging from 109 – 116, the initial batch is bottled at 109.3 proof (54.65% ABV). Aged for five to seven years in Green River’s signature clay tile warehouses, the barrels experience a naturally insulated environment that accelerates flavor development. The result is enhanced vanilla, caramelized wood sugars, and a richer expression of the wheated profile.
Wheated bourbon represents roughly one-third of the North American bourbon market, with growth projected through 2031, even as average prices continue to climb across the category (Allied Market Research). At the same time, enthusiast demand has increasingly tilted toward higher proof offerings, with 100+ proof bourbons dominating many top rankings and full-proof releases showing strong growth across the category.
“At Green River, it’s not about breaking new ground or dialing up the hype. Wheated Full Proof doubles down on our commitment to make the best of Kentucky Bourbon Whiskey with uncompromising value,” said Callaway.
Wheated Full Proof will be available exclusively in 750mL and will keep Green River’s signature horseshoe bottle and core brand look for easy recognition on the shelf.