Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter, and musician Chris Stapleton today unveil Traveller Whiskey Full Proof, a bold evolution of the original Blend No. 40, and the brand’s first line extension since its January 2024 debut. Bottled at 121 proof, the new release is a testament to the art of American whiskey blending, delivering amplified intensity while preserving the balanced, ‘easy-sippin’ versatility that defines Traveller’s signature style.
Much like making music, both Stapleton and Wheatley consider whiskey blending an art form – an intentional craft rooted in expertise, balance and creativity, where experimentation fuels inspiration. Curious how far Traveller’s signature 90 proof could be pushed without sacrificing its smooth, approachable character, the duo began exploring different blend adjustments and techniques. Guided by a shared commitment to quality, the breakthrough came during a backstage tasting, where Stapleton and his band unanimously agreed the selected higher-proof expression captured something special and needed to be bottled.
“Prior to collaborating with Harlen Wheatley and Buffalo Trace Distillery on Traveller Whiskey, I generally leaned toward higher-proof and barrel-strength bottles,” Stapleton shares. “Needless to say, when we decided to experiment with a higher-proof expression, I was excited to see where that could land. One night after a show, we had two potential Full Proof contenders backstage with the band and some friends. Everyone agreed 121 was the clear winner. It’s the same easy-to-drink DNA, just turned up a few notches. I think Traveller Whiskey Full Proof is one of those moments where more of a good thing is definitely a good thing.”
“Across our products, we like to experiment with proof as a way to bring out different flavor characteristics already present in the whiskey,” says Harlen Wheatley, Master Distiller, Buffalo Trace Distillery. “When we started experimenting with proof in Traveller’s blended recipe, flavors and finishes came to the forefront that aren’t as apparent in the 90 proof blend. It’s remarkable how different the blended recipe responds to proof variation compared to our straight bourbons. We think where we’ve landed is a completely unique offering that every whiskey drinker should try.”
Traveller Full Proof delivers a rich, higher-impact expression with amplified notes of caramelized sugar, baking spice and toasted oak. Building on the smooth, approachable foundation of Blend No. 40, this 121-proof release opens up layers of flavors that bring added depth and length of finish. Highlighted in this version are flavors of vanilla, warm toffee, and dark fruit. The result is a whiskey that offers depth and complexity that will change expectations on what blended whiskey can achieve.