As the food and beverage industry scrambles to adapt to social distancing as a result of COVID-19, Distillery 291 of Colorado Springs, Colorado, is getting creative with its tasting room during its quarantine period by offering both virtual distillery tours and virtual whiskey flight tastings.
Distillery 291 is posting live “hype” videos on its social media channels every day at 2 p.m. MST, promoting the distillery’s 291 Quarantine Cocktail of the Day and more.
At 5 p.m. MST, the distillery is hosting a daily Virtual Happy Hour. They’ll have musicians and other 291 family members popping in to share stories and whiskey.
Virtual Whiskey Tastings will be posted on the 291’s YouTube channel and the virtual tours will be hosted on their social over the weekends.
For those making cocktails at home, 291 wants to see photos of their own “Quarantini,” via the #291Family hashtag. And those who live near the distillery wanting to stock their home bar can get 291 bottles $19 off in the tasting room during the new hours: 2-8 p.m., seven days a week.
Distillery 291 products are also now available on Reserve Bar, an online shop for premium wine and liquor that delivers directly to your door.