Eugene, Oregon’s Wolf Spirit is proud to announce new Mr. Pickles Pacific Northwest Gin has been named an official sponsor of the 2023 Biofreeze USA Pickleball National Championships being held in Dallas from Nov. 5-12. This marks the first major event sponsorship for the quirky gin, which launched in August of this year, along with its first television advertising campaign on The Tennis Channel.
Mr. Pickles Pacific Northwest Gin will be front and center during the event, occupying a prime location on “Pickleball Boulevard” – the entertainment hub of the sport’s largest-ever tournament – held at Brookhaven Country Club in Farmers Branch, an inner-ring suburb of Dallas. The thousands of expected pickleball fans attending the event will be invited to sample a bevy of Mr. Pickles cocktails including The Pickleball:
Mr. Pickles The Pickleball Cocktail
1.50 oz Mr. Pickles Pacific Northwest Gin
0.50 oz Aperol
0.75 oz Lemon Juice
0.50 oz Pineapple Juice
0.50 oz Simple Syrup
Combine ingredients into a mixing tin with ice and shake. Strain over ice in a rocks glass. Garnish with dried pineapple and mint.
In addition to its consumer experience on “Pickleball Boulevard” reaching the 20,000+ anticipated spectators, Mr. Pickles Pacific Northwest Gin will appear in in-venue, digital and broadcast media on The Tennis Channel surrounding the highly anticipated tournament, including courtside branding and social media posts reaching nearly 100,000 dedicated pickleball players and fans worldwide. The television ad can be seen HERE.
Named after master distiller Ben Green’s pit bull rescue pup, Mr. Pickles is a smooth, premium international style gin that reflects the personality of the distillery’s gregarious mascot and Oregon’s majestic mountains.
Distilled under watchful (yet often dozing off) canine eyes, Mr. Pickles is born from 100% soft, white winter wheat, mono-sourced just down the road at the Camas Country Mill. The exceptionally soft base spirit is triple distilled with the final distillation including a vapor basket to introduce the botanicals. It leads with the same enlivening juniper notes you might encounter on a hike to majestic Mount Hood, which are quickly softened by 11 other botanicals, including sencha green tea, blood orange, pink peppercorns, and marshmallow root, revealing an approachable, aromatic, and sweet spirit reminiscent of Cascade Mountains meadows.
Mr. Pickles Gin opens with juicy citrus and sweet, bright herbal notes, with a slight undernote of black pepper. Soft woodland notes accompany the more traditional, aromatic pine and spice, grounded in an earthy, herbaceous base. The finish is long and smooth, allowing the flavors to continue to reveal themselves long after the gin leaves the palate. Mr. Pickles is 86 proof and retails for $34.99 SRP for a 750ml.
Mr. Pickles Gin comes in a striking blue-green bottle wrapped with an ornate silkscreened design strewn with hand-drawn white and red flowers reminiscent of a Baroque masterpiece. Front and center in an elegant gold frame is a stoic illustration of Mr. Pickles, echoing a Kehinde Wiley portrait. Mr. Pickles stands tall and proud, looking off into a Pacific Northwest setting sun… or at his dog bowl.
Mr. Pickles is available at retailers across the U.S. and online at www.mrpicklesgin.com