Wyoming Whiskey captures the soul-stirring vistas of Wyoming, the state at the heart of the whiskey brand, in its most extensive campaign to date, “Made of Wyoming.” Reinforcing Wyoming Whiskey’s position as America’s premium craft bourbon, the campaign showcases Wyoming’s vast landscapes and rugged beauty, from the Bighorn Basin to the Teton Range, and highlights craftsmanship, western tradition, and the sense of adventure intrinsic to the craft distiller and its home state.
“Made of Wyoming” was developed by Wyoming Whiskey’s longtime agency partner, 77 Ventures Creative, who collaborated with production company Boomshot on an array of mixed-media assets. Footage and imagery for the campaign come from 7 years of shooting across the state — captured at the Mead Ranch in Jackson, Yellowstone, Grand Teton National Parks, and the Wyoming Whiskey Distillery in Kirby.
Michael Haje, president and creative director of 77 Ventures Creative and Boomshot founder, says of the campaign, “It’s another great creative opportunity from Wyoming Whiskey. The chance to tell its authentic brand story, show the whiskey world where we’re from, and demonstrate the impact of our very different environment on our bourbon.”
Jack Bauer, senior brand manager for Wyoming Whiskey, says of the campaign, “It’s exciting to launch our first ever brand Campaign and communicate why Wyoming Whiskey stands alone. The whiskey is a reflection of the state. Its people, landscape, and weather create one of the most unique whiskeys in the world, and we are delighted to share its story through the “Made of Wyoming” campaign.”
In addition, Wyoming Whiskey has released its annual offerings of its award-winning Single Barrel and Barrel Strength bourbons. As always, and true to the Made of Wyoming campaign, Wyoming Whiskey is doing things the right way, not the easy way. All of its water and grains continue to be sourced and distilled from the ground up in Kirby.
Wyoming Whiskey Barrel Strength Bourbon (MSRP $299.99): Wyoming Whiskey is releasing its fourth national batch of Barrel Strength Bourbon, the most elusive Wyoming Whiskey offering. Wyoming Whiskey Barrel Strength is bottled at 122.4 proof and offers a distinct flavor profile that reflects its Wyoming origin. Specs: Aged 5 years, 61.2% ABV, 122.4 proof
Wyoming Whiskey’s Single Barrel Bourbon (MSRP $99.99): This highly anticipated limited release is available in Wyoming and other select US markets this December. Single Barrel represents the top 1% of bourbon barrels sampled each year by Wyoming Whiskey. Each hand-selected barrel is bottled at 96 proof to maintain the character which defines it. Aged for a minimum of five years, no two barrels are alike. Chosen from six rickhouses for its singular character and taste, each barrel yields approximately 180 bottles that capture this unique bourbon and moment in time, both of which will never happen again. Specs: Aged a minimum of 5 years, 48% ABV, 96 proof