California-based Spirited Brands Holdings, Inc. announces the closing of its $4.5 million seed round to fuel the launch of its two premium, low-alcohol canned cocktails, Soké and Soula.
Spirited Brands’ co-founder and CEO, Ron Goodson, shared that this round was led by an entrepreneur investor who has a deep understanding of the company’s growth journey. This investor brings their expertise in marketing strategy and strategic product placement. They will also help grow the company’s network of potential partners and provide access to unlimited capital resources to support future growth needs. In addition, the investor will join the company’s board of directors.
“We founded Spirited Brands because we enjoy the ritual of mindfully crafting the perfect cocktail. As a busy professional and mom, I no longer have the luxury of time to craft my favorite cocktail. Because we couldn’t find the perfect low alcohol, low calorie canned cocktail, we created it!” stated Melanie Nelson, co-founder and president of Spirited Brands. “Our refreshing canned cocktails take the edge off a busy day without the guilt of excessive calories or the dreadful next-day hang-xiety. It’s a ‘siptual’ you can feel good about.”
Launching in January 2024, Spirited Brands will bring to market two premium, low-alcohol, low-calorie canned cocktails, including:
- Asian-inspired sake soda brand Soké is crafted with a premium Junmai sake and infused with all-natural, authentic flavors, including White Peach, Lychee, Cherry Blossom, and Yuzu Ginger.
- Mexican-inspired margarita brand Soula is crafted with a premium Mexican agave azul wine and infused with all-natural, authentic flavors, including Mango Citrus, Lime, Paloma, and Pineapple Chili.
Driven by the mission to offer alcoholic beverage options that cater to today’s consumer seeking lower-alcohol, higher-quality beverages without compromising taste or experience, Spirited Brands’ Soke and Soula cocktails are 5% ABV and only 140 calories per can.
“This investment validates our excitement about the rising consumer demand for premium, ready-to-drink cocktails with lower alcohol content,” said Maikel van de Mortel, co-founder & CCO of Spirited Brands. “With these funds, we can concentrate on our sales and marketing efforts and drive growth in major markets across the country, meeting the increasing interest for low-alcohol and lower-calorie products.”
“We are grateful that we will be launching our brands with best-in-class distributors and valued retail partners that are eager to offer their shoppers two innovative brands. These partnerships reflect our promise to consistently supply the best-tasting, premium, ready-to-drink cocktails across the market. This pledge is championed by myself, fellow co-founders, and our committed investor,” stated Goodson.
For more information on Spirited Brands Holdings, please visit www.SpiritedBrandsCo.com