La Crosse Distilling Co. of Green Bay, Wisconsin, is proud to announce that Fieldnotes Organic Vodka has been named the house vodka of Lambeau Field. This Wisconsin-made, premium vodka will be featured as the rail vodka for Packers fans and visitors alike, elevating the gameday experience with a local touch.
Gamedays at Lambeau offer a unique opportunity to make a connection between fans and the products available within the stadium. The decision by the Packers organization to designate Fieldnotes Vodka as the house vodka reflects their ongoing commitment to not only elevate, but also localize the fan experience by connecting fans with Wisconsin-made, and sustainable products.
Nick Weber, CEO and founder of La Crosse Distilling Co., shared his insights: “People typically associate rail spirits with low-tier liquor because traditionally, bars will designate low-cost spirits to the rail to increase profits. But with evolving consumption patterns, we know that people have a preference for craft, and local products. When applying these trends to the Packers gameday experience, we began to think differently about the designation of Fieldnotes Vodka as a rail spirit.”
Weber added, “We have put an emphasis on making our organic products accessible to people. Although Fieldnotes Vodka is a premium handcrafted product, it is produced at a price point that still makes business sense to be placed on the rail. But more importantly, we are happy to make a Wisconsin-made organic product broadly available to fellow Packers fans.”
“We’re excited to continue and evolve our partnership with La Crosse Distilling Co. as we remain focused on elevating the gameday experience at Lambeau Field,” said Justin Wolf, Packers director of corporate partnerships sales & activations. “Being a local Wisconsin company, La Crosse Distilling Co. has given fans one more reason to cheer and will allow Packers fans to responsibly celebrate the success of the Packers all season long at Lambeau Field and beyond.”
La Crosse Distilling Co. is pleased to embark on their third year in partnership with the Green Bay Packers. The expanded distribution of Fieldnotes Organic Vodka within Lambeau Field and across the state of Wisconsin is part of La Crosse Distilling Co.’s commitment to delivering sustainable and locally-crafted products at an affordable cost while deepening connections with Wisconsin communities and beyond.
Fieldnotes Vodka is available at retailers and establishments across Wisconsin allowing fans to enjoy it beyond the stadium. To locate a retailer or purchase online visit www.lacrossedistilling.co/store-locator/.