How to Enter the Inaugural Craft Spirits Packaging Awards

Presented by the American Craft Spirits Association and CRAFT SPIRITS magazine, the Craft Spirits Packaging Awards celebrates excellence and creativity in the design of craft spirits labels and packaging. Medalists will be featured in the January issue of CRAFT SPIRITS magazine, with Best in Show gracing the cover. Entries will be judged by an independent panel of industry experts.

Deadline for entry is Nov. 13, 2020.

The competition is open to all producers of craft spirits. No physical samples are required for entry (some winning entries may be asked to ship samples for photography).

Packaging companies and/or designers may enter on behalf of craft spirits producers. Awards will be given to the distillery and credit will be given to the company/designer in CRAFT SPIRITS magazine.

A panel of design experts will judge labels and packaging in the following categories:

  • Best Brandy Packaging
  • Best Gin Packaging
  • Best Ready-to-Drink 
  • Best Rum Packaging
  • Best Specialty Spirits Packaging
  • Best Vodka & Grain Packaging
  • Best Whiskey Packaging
  • Best Portfolio (Recognizing outstanding packaging across a range of products three or more products. Must be entered separately from individual entries.)
  • Readers’ Choice Award (Judged by CRAFT SPIRITS magazine readers)
  • Best in Show

Judging Criteria

Aesthetics: How does the packaging appeal to you from a design/artistic perspective?
Innovation: How original is the design? Does it stand out on a shelf?
Emotional Appeal: How does the packaging make you feel? Does it connect with you?
Brand Communication: How well does the packaging tell the story of the brand/product through visual/design/copy elements?

The packages that rate highly on all of those criteria are the ones that connect with consumers and drive trial and sales, even when those consumers have not previously encountered your products. The best brands are dressed for success. 

Cost for ACSA Members: $40 per entry; $100 per portfolio entry
Cost for Non-members: $55 per entry; $140 per portfolio entry

How to Enter

To enter, please complete the following steps:

ACSA members should click here to complete the registration form.

Non-members should click here to complete the registration form.

After completing the registration, send an email to news@americancraftspirits.org with the following attachments:
– 2-5 images of the entire package (ie, not just the label art) per entry. Images should be at least 1,000px wide and no larger than 4MB
– A screenshot showing proof of submission fee payment

Deadline for entry is Nov. 13, 2020.

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