Presented by the American Craft Spirits Association and CRAFT SPIRITS magazine—and sponsored by the Glass Packaging Institute—the second annual Craft Spirits Packaging Awards celebrates excellence and creativity in the design of craft spirits labels and packaging. Medalists will be announced at ACSA’s Distillers’ Convention and Vendor Trade Show this December and will be featured in the January 2022 issue of CRAFT SPIRITS magazine. Entries will be judged by an independent panel of industry and design experts.
The competition is open to all producers of craft spirits. No physical samples are required for entry (some winning entries may be asked to ship samples for photography).
Packaging companies and/or designers may enter on behalf of craft spirits producers. Awards will be given to the distillery and credit will be given to the company/designer in CRAFT SPIRITS magazine.
A panel of design experts will judge labels and packaging in the following categories:
- Best Brandy Packaging
- Best Gin Packaging
- Best Ready-to-Drink Packaging
- Best Rum Packaging
- Best Specialty Spirits Packaging
- Best Vodka & Grain Packaging
- Best Whiskey Packaging
- Best Portfolio (Recognizing outstanding packaging across a range of three or more products. Must be entered separately from individual entries.)
- Best in Show
Aesthetics: How does the packaging appeal to you from a design/artistic perspective?
Innovation: How original is the design? Does it stand out on a shelf?
Emotional Appeal: How does the packaging make you feel? Does it connect with you?
Brand Communication: How well does the packaging tell the story of the brand/product through visual/design/copy elements?
The packages that rate highly on all of those criteria are the ones that connect with consumers and drive trial and sales, even when those consumers have not previously encountered your products. The best brands are dressed for success.
Deadline for entry is Oct. 1.
How to Enter
To enter, please complete the following steps by Oct. 1:
Cost for ACSA Members: $40 per entry; $100 per portfolio entry
Cost for Non-members: $55 per entry; $140 per portfolio entry
After completing the registration, send an email to firstname.lastname@example.org with the following:
– 2-5 images of the entire package (ie, not just the label art) per entry. Images should be at least 1,000 px wide and no larger than 4MB.