Bully Boy Distillers Unveils Straight Bourbon Whiskey

Boston-based Bully Boy Distillers announces the release of their Straight Bourbon Whiskey, the latest whiskey to join their award–winning spirit portfolio. Meticulously crafted using both traditional and innovative production methods, Straight Bourbon Whiskey is a wheated bourbon that highlights Bully Boy’s dedication to honoring the past while also offering bourbon drinkers something new.

Bully Boy Straight Bourbon Whiskey is made using 61% Corn, 30% malted wheat, and 9% malted barley. Unlike most bourbons which use unmalted wheat, Bully Boy made the choice to use malted wheat – and ratcheted up the percentage – which offers more flavor and complexity to the spirit than its unmalted counterpart. In addition to the novel grain choice, Bully Boy also employs a variety of unique fermenting, distilling, and aging techniques, all of which result in a Bourbon that’s robust and aromatic, but also clean and silky with notes of golden raisins, pecans, marzipan, coconut, and leather.

“When we decided to tackle bourbon, we were guided by two principles,” said Dave Willis, co-founder and head distiller of Bully Boy Distillers. “One, let’s do things differently. Let’s create something that plays within the four corners of what a bourbon drinker would expect, but let’s add something new to the story. And two, let’s execute on every level. Let’s dial in every aspect of the process, and let’s do it the right way, even if it’s more expensive.”

“There was a lot of thought that went into each stage of the production process,” said Will Willis, co-founder of Bully Boy Distillers. “We put every aspect of bourbon production under the microscope. It was years before we settled on a recipe and process that felt right. As both whiskey distillers and enthusiasts, Dave and I could not be more excited for Bully Boy fans to try our bourbon.”

Priced at $45.00 SRP for a 750ml bottle, the Bully Boy Straight Bourbon Whiskey is 95 proof and joins Bully Boy’s innovative portfolio of handcrafted spirits and cocktail offerings. Beginning in March 2024, the spirit will be rolling out at retailers in Massachusetts, Rhode Island, and Connecticut to be followed by nationwide shipping via the Bully Boy website and further  availability throughout the Bully Boy footprint . For more information about Bully Boy Distillers, please visit www.bullyboydistillers.com.

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