Dixie Vodka will make a $10,000 contribution to The NASCAR Foundation, which will serve as the centralized organization for those in the NASCAR industry seeking to make charitable donations in response to the COVID-19 pandemic.
Launched in 2014 by Grain & Barrel Spirits, Dixie Vodka was announced as the title sponsor for the NASCAR Cup Series race at Homestead-Miami Speedway. After the postponement of that event, Dixie Vodka was the title sponsor when the eNASCAR iRacing Pro Invitational Series kicked off on Sunday with its first simulation exhibition race: the virtual Homestead-Miami Speedway was the Dixie Vodka 150.
“Supporting our local communities, from buying from local vendors to linking up with regional nonprofits, has been part of our DNA since day one,” Grain & Barrel CEO and Dixie Vodka creator Matti Anttila said. “Never has that been more critical than in the crisis we all find ourselves in today. For that reason, we didn’t think twice about linking up with The NASCAR Foundation to help bring vital resources to feed the children in South Florida, assisting those most in need in and around the home of the Dixie Vodka 400 and now, virtually, the Dixie Vodka 150. Working together as a sport and as a country I know we can overcome the enormous challenge we are facing today.”
The NASCAR Foundation is working with Feed the Children to help families in the Miami area impacted by the COVID-19 pandemic. Those interested can pitch in with a donation here: https://www.NASCARFoundation.org/response.
Donations will be used to provide food staples, personal care items and educational materials for children as local schools close in the face of the pandemic.