Colorado Whiskey, distilled by Distillery 291 in Colorado Springs, continues its rapid growth with broad distribution in five new markets including Georgia, the home state of 291 owner and founding distiller Michael Myers, and Tennessee, where Myers also has family roots. In addition to a family connection, the brand has cultivated relationships in the Nashville music scene and has welcomed local musicians into the #291family over the years. The award-winning whiskies will also roll out widely to Las Vegas, Miami, Canada and Germany.
“Anytime we enter a new market it’s exciting but Georgia and Tennessee have a special place in my heart,” said Myers. “I grew up in Georgia and have family in Tennessee, so in many ways I’m coming back home to share an important piece of my life. The expansion into international markets and tourist destinations like Vegas and Miami will help to drive brand awareness and recognition on a larger scale.”
Whiskey enthusiasts will be able to find 291 flagship whiskeys (Barrel Proof Single Barrel Colorado Whiskey, Barrel Proof Single Barrel Colorado Bourbon, Colorado Small Batch Rye and Colorado Small Batch Bourbon Whiskey) in all new markets as they roll out in late-July through September. Georgia, Tennessee and Vegas will also carry 291’s American Whiskey, Miami will feature the flagship line-up including award winning, white whiskeys for the Whiskarita and cocktails.