In December, Frito-Lay and Portland, Oregon-based Eastside Distilling released Lay’s Potato Vodka. The vodka, which sold out, is made in part with the same potatoes used for Lay’s potato chips.
The 80-proof vodka is the latest example of a craft distillery partnering with a well known food company for a collaboration. Also in 2021, Arby’s teamed up with Minneapolis-based Tattersall Distilling for two limited-edition vodkas: Arby’s Curly Fry Flavored Vodka and Arby’s Crinkle Fry Flavored Vodka.