Arryved—the Boulder, Colorado-based point-of-service (POS) provider for craft beverage and food establishments—highlights people and community in its rebrand, which launched today. The new look, including a new logo and color palette, is warm and welcoming to reflect the values of the hospitality industries that Arryved supports.
Founded in 2016 in Boulder, Colo., Arryved provides technology solutions that help food and beverage establishments remain staples in our communities. Arryved’s point-of-sale tech helps restaurants, eatertainment venues, and craft beverage establishments including breweries, bars, cideries, meaderies, and distilleries, streamline transactional interactions and spend more time where it matters most – engaging with guests.
Arryved’s new logo, designed by LA-based creative group Angry Gods, showcases the community table that is the backbone of the company and its customer base.
“The idea for Arryved came about when we were drinking beers at our local brewery. The more we chatted with taproom owners and managers, the more evident the taproom POS gap became,” said Arryved founder and chief product officer David Norman in a press release. “We set out to fill that gap with a point of sale designed specifically for the craft brewery experience. Since then, we’ve used what we’ve learned to build an emotionally intelligent tech platform that works for all types of guest-focused food, beverage and entertainment providers.”
The company’s rebrand comes on the heels of a year of huge investments, including a $20 million capital raise, a 120% increase in staff, and the addition of Loren Bendele as chief executive officer. As the company matures from tech startup to a longtime standing leader in the POS space, Arryved’s rebrand echoes the people-first approach Arryved takes that has contributed to its success. The company has an unprecedented net promoter score of 88 and its customer retention rate sits at 98 percent year-over-year, illustrating the importance of excellent customer service.
“We work from a place of humility and empathy, and listen to what customers truly need. We don’t assume we know “the right way.” Instead, we help customers find and realize the best approach for their business,” said Arryved CEO Loren Bendele. “Since 2016, we’ve grown from being an idea on a taproom coaster, to a revered platform serving hundreds of satisfied accounts. Our rebrand reflects who we are and who our customers are as well.”